SEO Responsibilities-

• Conduct keyword research and competitor analysis
  
  

• Optimize on-page elements (titles, meta tags, content, internal links)
  
  

• Improve site structure and technical SEO performance
  
  

• Develop content strategies aligned with search intent
  
  

• Track rankings and organic performance through analytics tools
  
  

PPC Responsibilities-

• Create and optimize Google Ads and campaigns
  
  

• Perform audience targeting and budget allocation
  
  

• Monitor CPC, CTR, conversions, and overall ROI
  
  

• A/B test ads, landing pages, and bidding strategies
  
  

• Generate performance reports with actionable insights

• Here, I’ve attached three of my completed projects for your review.

Project Name: Weight Loss Clinic Los Angeles

Project Urls: https://weightlosscliniclosangeles.com/

Targeted Locations: USA

Project Durations: 1 Year+

Performance of Last Three Months

Google Search Console Overview-

Over the last 3 months, the website achieved 147K impressions and 290 clicks, with an average CTR of 0.2% and an average position of 51.8. This data shows strong search visibility but highlights opportunities to improve click-through rate and keyword rankings.

As part of my SEO work, I continuously monitor these metrics to identify performance patterns, evaluate content effectiveness, and optimize pages for higher visibility and engagement. This overview reflects my data-driven approach, ensuring every decision is backed by insights, aligned with goals, and focused on achieving long-term organic growth.

GA4 Performance Overview (Aug 1, 2025 – Oct 31, 2025)

• 4.2K active users with 4.1K new users, showing strong traffic growth.
  
  

• Average engagement time: 2m 21s, indicating good user interaction.
  
  

• Top acquisition channels:
  
  

• Organic Search – 1.9K sessions
  
  

• Referral – 1.3K sessions
  
  

• Direct – 1.1K sessions
  
  

• Top-performing pages:
  
  

• Best Medical Weight Loss Clinic – 4.4K views
  
  

• Weight Loss Medications – 1.3K views
  
  

• Why Am I Still Hungry? – 842 views
  
  

• Top user locations: United States, China, Singapore, UK, India.

Project Name: Geartrade

Project Urls: https://geartrade.com/

Targeted Locations: USA

Project Durations: 2 Years+

Performance of Last Three Months

Google Search Console Performance Overview-

• 138K total clicks, showing strong organic traffic volume.
  
  

• 10.6M impressions, indicating high search visibility across multiple keywords.
  
  

• 1.3% average CTR, with room for improvement through optimized titles, metas, and rich snippets.
  
  

• Average position: 32.3, reflecting a solid presence but highlighting opportunities to move more keywords into top-ranking positions.
  
  

What I do:

• Continuous keyword monitoring and content optimization are helping maintain steady visibility.
  
  

• Growth opportunities include improving CTR, strengthening mid-position keywords, and targeting high-intent queries.
  
  

• This performance shows consistent engagement and provides a strong foundation for ongoing SEO improvements.

GA4 Performance Overview (Apr 1, 2024 – Jun 30, 2024)

This report provides a high-level overview of the current performance. We are tracking 513K active users with an average engagement time of 2 minutes 25 seconds.

Key Insights

• 555 real-time active users in the last 20 minutes, indicating strong ongoing activity.
  
  

• Top markets: China leads in traffic, followed by Singapore and Canada.
  
  

• Acquisition channels: Strong mix of Direct, Organic Search, and Cross-network sources.
  
  

These insights help us evaluate user behavior, measure channel effectiveness, and identify opportunities for continued growth and optimization.

Project Name: Burly Boyz Moving & Storage

Project Urls: https://burlyboyzmoving.com/

Targeted Locations: Canada

Project Durations: 1 Year+

Performance of Last Three Months

Google Search Console Performance Overview-

Over the last 3 months, this site has generated 1.15K clicks and 312K impressions, reflecting steady visibility growth across search results. With an average CTR of 0.4% and an average position of 32.6, the data shows consistent engagement and clear opportunities for further optimization.

This performance highlights my ongoing efforts in improving keyword targeting, enhancing content relevance, and strengthening the site’s overall search presence. I’ll continue refining strategy to increase both rankings and user engagement in the coming months.

GA4 Performance Overview (Jan 1, 2025 – Mar 31, 2025)

Here is a concise breakdown of website’s analytics performance, highlighting key metrics and user behavior trends:

• 8.2K active users over the reporting period, showing steady engagement from both new and returning visitors.
  
  

• 7.9K new users, indicating strong acquisition and successful traffic growth strategies.
  
  

• Average engagement time: 41 seconds, reflecting consistent user interaction across key pages.
  
  

• Top traffic channels:
  
  

• Paid Search generated the highest volume of new users (~4.2K).
  
  

• Organic Search contributed ~1.8K users.
  
  

• Direct and Social channels also supported additional engagement.
  
  

• Sessions by channel: Paid Search continues to dominate with 5.3K sessions, followed by Organic Search with 1.8K sessions.
  
  

• Real-time activity: ~17 active users in the last 30 minutes, mainly from Canada, Indonesia, China, and Singapore.
  
  

• Top user locations:
  
  

• Canada (7K users)
  
  

• United States (720 users)
  
  

• Traffic also comes from India, Argentina, Spain, UK, Ireland, and other regions.
  
  

• These insights help guide optimization efforts, improve audience targeting, and strengthen the site's overall performance.

• Here, I’ve attached one of my PPC project for your review.

Project Name: Tone Hair Salon

Project Urls: https://tonehairsalon.com/

Targeted Locations: USA

Project Durations: 2 Years

This project showcases the optimization of Google Ads campaigns across Search, Display, Video, and Performance Max. The data reflects a structured approach focused on cost efficiency, audience targeting, and improving campaign performance.

Key Highlights:

• Campaign Structure Optimization: Managed multiple campaigns with refined ad groups, responsive search ads, and keyword segmentation.
  
  

• Performance Tracking: Achieved 161 clicks, 3.32K impressions, and maintained an average CPC of $0.22, ensuring budget efficiency.
  
  

• Cost Management: Total ad spend of $35.24, optimized through smart bidding strategies such as Maximize Clicks and Maximize Conversions.
  
  

• Network Insights: Monitored performance across Google Search vs. Display, identifying strong click-through behavior on search and cost-effective visibility on display.
  
  

• Ad Eligibility & Quality: Evaluated ad strength, optimization score, and compliance to ensure full delivery potential.
  
  

• Audience & Geo Targeting: Implemented precise targeting strategies for improved reach and conversion potential.
  
  

• Conversion-focused Setup: Used Performance Max and Smart Campaigns for automated optimization and multi-network reach.